An incredible Cheltenham Festival promotion will be launched just days ahead of the four-day meeting, with Coral pulling a rabbit out of the hat.
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The UK bookmaker have decided to offer even money about Sprinter Sacre winning next week’s Queen Mother Champion Chase, therefore boosting the horse’s odds from 1/4 to a very backable price.
Coral have described this as the biggest and potentially most expensive Cheltenham offer in the firm’s history, with spokesman Simon Clare suggesting that the even money will be held for “days rather than hours” although customers are advised to get on early to avoid disappointment.
“This is by far the biggest, and potentially most costly, Cheltenham offer that Coral has ever run but we wanted to give our customers something to get seriously excited about in advance of the meeting so offering a price that is impossible to resist on the banker of the Festival seemed a good way to achieve this”, explained Simon Clare, Coral Spokesman.
“Given the size of this offer, we are entering uncharted territory in terms of the demand it will create, but it is our firm intention to hold this price for as long as possible, for days rather than hours, in order to allow every customer who fancies ‘even money’ about Sprinter Sacre time to get on”, explained Clare.
“We are going into this with our eyes wide open, and expect to face a sizeable seven figure liability when the tapes go up on Wednesday, but there is only one Cheltenham Festival, and if you want to make a noise you have to come up with a really big offer, and they don’t come bigger than Evens on Sprinter Sacre”, concluded Clare.
The Even money on Sprinter Sacre will be available to all new and existing online, mobile and telephone customers (not available in shops) up to a maximum bet of £20 per customer.
Sprinter Sacre is currently the 1/4 favourite in the standard ante post market for the Champion Chase with Coral available to all customers across all channels.